Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion,
sustainability and technology.

More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel.…

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There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. Last year, Patagonia, one of the leading…

In 2018, the fashion industry produced 2.1 billion tons of greenhouse gas emissions, representing some 4% of total global emissions. As fashion — and…

“In conversation with” is a series of interviews by Green Story with leading fashion brands, sharing their stories, what sustainability means to…

To reach net-zero, more and more businesses are looking beyond the carbon footprint of their own operations and starting to address Scope 3…

  We are excited to announce that Dr. Kannan Muthu, world renowned Life Cycle Assessment (LCA) specialist, has joined Green Story as the Chief…

Starting down an ESG pathway can feel overwhelming. Creating and implementing an ESG strategy for a fashion brand requires a wide-reaching approach —…

If done properly, carbon offsetting can be an effective component of decarbonisation strategies to help fashion brands reach their net zero targets.…

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts…

For the last blog in our LCA series, we speak with one of our senior LCA analysts, Dr. Karpagam Subramanian, PhD in Environmental and Social…

More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel.…

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