Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion,
sustainability and technology.

More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel.…

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There’s no denying that conscious consumerism is in fashion. While the onus is often placed on the consumer to shop more consciously, there are also…

Sustainability has become a widely-used term in fashion, but despite the increase of “eco-friendly” items available to us, the lack of a common…

For the second interview of our “In conversation with” series, we spoke with Kristiane Davidson, Director, Europe + Global Impact and Sustainability…

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. Last year, Patagonia, one of the leading…

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts…

The global consumer perception survey, “Sustainable Raw Materials in Fashion and Home Textiles“, conducted by Lenzing Group, and its findings…

Whether on your social media, your e-commerce or store, or your products’ or sustainability pages, it’s becoming increasingly important for…

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